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YouTube for Business: What You Need to Know to Succeed

Vidyard

Marketing on YouTube revolves around the channel, which is like a mini-website for your business. Brand it like you would your website: Consistency matters. You can’t go wrong giving your channel the same header image as your website. Use tags on your channel and on your videos. Clickthrough rate (CTR). Watch time.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Get the free “Step-by-Step Guide to Website (re)Design” now.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Marketing on YouTube revolves around the channel, which is like a mini-website for your business. Brand it like you would your website: Consistency matters. You can’t go wrong giving your channel the same header image as your website. Use tags on your channel and on your videos. Similar “tricks” will get you far.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% range, with any performance above 0.5%

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Looking Back at 300: Top 10 Posts

WebMarketCentral

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

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3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Starting at the top of the list and working down, visit each website shown. Tags: Web Marketing. Keep your content network clean.

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