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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Share this on Mixx.

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How a German Publisher Gave Its Readers a Choice – And Boosted Engagement of Facebook Referral Traffic

Outbrain

Founded in 2008 as a subsidiary of the “Mediengruppe Oberfranken”, inFranken.de The Outbrain optimization team used a powerful two-pronged tactic to increase user interest and participation, leading to truly incredible performance marketing results for inFranken. inFranken.de In late 2018, inFranken.de Yes please!

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature? Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. If you need some inspiration, follow the lead of Impact Branding , a HubSpot Diamond Partner who now gets more than a quarter million visitors to their site every month. 1) Your Own Marketing Sucks.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. 6) Blog posts provide pathways to qualified lead generation. Social media was all the rage, and blogging was, well, old and worn out.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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The Future of B2B is Changing. Are You Ready?

Engagio

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. B2B organizations are realizing it makes no sense for Marketing to focus on leads while Sales focuses on Accounts.