Webbiquity
JUNE 17, 2010
Originally published on the WebMarketCentral blog in December 2008. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Post on Google Buzz. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Trouble, spelled with a capital T, a capital R, and several other letters.
WebMarketCentral
SEPTEMBER 15, 2008
Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.
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WebMarketCentral
NOVEMBER 24, 2008
. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:
Hubspot
MAY 23, 2017
It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools. Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates.
Hubspot
APRIL 3, 2013
Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.
ClearVoice
JANUARY 29, 2024
The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Click-through rate (CTR): For UGCs that include links, monitor how many users clicked through to a landing page or the brand’s website. There’s something about Legos.
Single Grain
APRIL 17, 2020
Remember that, all else being equal, Google prioritizes fresh content. Review the top 10 Google results for each keyword in your pillar cluster to get a feel for the types of content that are currently ranking for each. Cleaning up notifications in your Google Search Console account. 7) Look for Competitors You Can Acquire.
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