Remove landing-page test
article thumbnail

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.

SEM 20
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

of digital display ads in the U.S. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. Increased traffic to your web page.