Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. social marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JANUARY 29, 2009

Marketers can use the queries to identify new leads and select cross-sell and upsell offers. Its queries can also incorporate conventional (non-streaming) relational database tables, which is very useful when you need to compare streamed inputs against more or less static reference information.

Process 120

Process Work Management Marketing Management Vendors 120