Remove 2008 Remove CRM Remove Lead Scoring Remove Multi-Channel Remove Salesforce.com
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Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Instead, it has focused on making it simple to send messages in any channel.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

(You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) The system incorporates SpamAssassin spam scoring and is exploring how to add preview rendering for different ISPs. Leads can be assigned to an event with a list or posted to the event from a Web form. Consider LeadLife.