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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services. In the past 14 years, we've expanded our services beyond inbound marketing to include e-commerce marketing, content creation, SEO, PR, social media management, and more.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Its primary clients were then, and still remain, digital marketing agencies. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

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Is Social Media Really Living Up to Expectations?

markempa

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. A big section of the study is going to be about software and tools that can track someone from when they become a member of a social network to when they download a whitepaper and become a part of a standard CRM system.

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Is Social Media Really Living Up to Expectations?

markempa

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. A big section of the study is going to be about software and tools that can track someone from when they become a member of a social network to when they download a whitepaper and become a part of a standard CRM system.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

Yes, you read that right: Web Analytics is listed both as a Solution Line and as a component of the CRM Solution. Different SAS documents show it including five or seven or nine of the components within the CRM Solution, and sometimes components of other Solution Lines. So is Profitability Management. Confused yet?

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.