The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) In 2008, revenues were up to $16.6 The first Aflac duck debuted in 2000.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Webbiquity

OCTOBER 16, 2018

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). The key is to make it creative. Work With Industry Influencers. Here are six more keys to making influencer marketing work. Banner ads? Use Personalization. We all have egos.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Bannerflow

JULY 30, 2020

Creativity is now key again – not that it ever really went away. Indeed, marketing without creativity is akin to peanut butter without jelly, or Michael Jordan without Scottie Pippen! In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Buzz Marketing for Technology

JUNE 27, 2008

What makes an effective knowledge worker? Title What makes an effective knowledge worker? Earlier, I had proposed a theme of "What are the habits of effective knowledge workers?" Giving a talk at the Graduate School of Bangkok University, January 2008. Altavista Amazon.co.uk Weblog Entry. Monday 2 October 2006 17:50 GDT.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Bannerflow

FEBRUARY 11, 2019

With improved workflows, brands are questioning why they should pay an external agency to do the same work they can do in-house , often a lower cost. Creativity is driven by effective ad tech. For 51% of respondents, lack of time is ranked as the main blocker to creativity. How to choose the right ad tech for creativity?

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Onalytica B2B

AUGUST 23, 2017

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. Traditional advertising isn’t as effective. With the above said, traditional advertising isn’t as effective as it used to be.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

GreenRope

SEPTEMBER 22, 2021

“Being awarded these two badges showcases the work we have done in using client feedback to develop a user-friendly onboarding and user experience. Our goal is to help you develop and implement a CRM strategy that works for you and your team. Great and effective CRM doesn’t have to be expensive or complicated.

Work Management 52

Work Management Marketing Management Marketing Automation Services CRM 52

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? Revenue leaders need to get their teams focused on the right work—building relationships and closing deals. More than anything, you want happier and more productive workforces working on high-value tasks. It’s all about scaling what works.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClickZ

OCTOBER 16, 2020

Personalized email marketing is more efficient and effective. Advanced personalization enabled by Liveclicker technology makes emails more appealing and more effective. Liveclicker works with innovators in retail, entertainment and gaming, advertising, and financial services. How does Liveclicker help customers?

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. He was responsible for growing and managing the platform’s ecosystem of strategic technology partners working with some of the largest brands and advertisers around the world and helping them be successful on Pinterest.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Contently

JUNE 22, 2016

In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide , but have also become an incredibly effective blueprint that can help anyone who works in media. Both additive and divisible content save money by taking advantage of creative work you’ve already done.

Content 84

Content Hubspot Storytelling Facebook 84

Vidyard

OCTOBER 5, 2017

Video is quickly becoming one of the most effective marketing tactics. Media One Creative is a digital video agency and creative production house based out of Toronto. My co-founder and I launched the agency in 2008 to help clients solve their business challenges through creative thinking, storytelling, and video.

Lead Scoring 70

Lead Scoring Lead Ranking Video Marketing Advertising Agencies 70

Bluetext

FEBRUARY 14, 2024

Perhaps that is why DoD and the VC and Private Equity communities are increasingly focused on making it easier for both sides to communicate effectively with one another. Messaging to ‘Government’ doesn’t work The DoD isn’t one customer; it’s hundreds. Army (2023). Anduril (defense software/autonomous vehicles), Palantir (A.I.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Anyword

FEBRUARY 11, 2020

I’ve guest-starred on TV, appeared in independent films, did commercials, print work, sketch comedy, and even made a documentary feature about actors over 80 in Hollywood, “Troupers”. When I came out to California I started working for a company that tracked who does what in Hollywood and from there I got into digital marketing and ad sales.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Bannerflow

APRIL 6, 2023

When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics. For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. Their experience organizing many successful events gives them insight into what works and what doesn’t.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Convince & Convert

MAY 13, 2016

Giants of the web don’t have physical presence, like shop fronts; their logos and visual look have to do all the work. These beliefs can become hardened over time into rules that may not be as effective as we think. This effect, well-known to psychologists, means that the more times we are exposed to an image, the more we like it (4).

Design 110

Design Paid Search Agency Trigger Marketing Social Media 110

Outgrow

AUGUST 26, 2022

Managing Stack Overflow’s highly distributed teams effectively. He began his career working in communications at Teach For America which fostered a passion for social impact and continues to do a lot of volunteer work. I’m the creative director at Outgrow.co. So I block off time to do work.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

seo.co

DECEMBER 8, 2021

Around 2008, “linkbait” became a popular concept and people began publishing anything they could – whether truthful or not – just to attract links and attention. You take the next few days working with your content team to come up with an article that’s carefully tailored to the publisher. The latter is still effective.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free). Take Advantage of.TV domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

Buzz Marketing for Technology

JUNE 23, 2008

« If You Do Not Work On Important Problems, You Will Not Do Important Work | Main. How do we help people see that effective use of social media can be rewarding in its own right? June 19, 2008 in Strategic THinking | Permalink. Posted by: Skip Zalneraitis | June 19, 2008 at 02:43 PM. The Bamboo Project Blog.

Web 2.0 100

Web 2.0 Wiki Work Management Training 100

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing? Combat dreaded "writer's block"?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

MAY 11, 2009

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What tactics are most effective at driving increased search traffic? How can PR and SEO work together more productively? How can PR and SEO work together more productively?

SEO 20

SEO Best Practices PR PageRank 20

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Not only that, but it’s critical that you have a strategy in place to communicate your plans and actions to your clients and partners in an effective manner. It works both ways. . View this post on Instagram.

Social Media 75

Social Media Planning Media Business 75

Digital Marketing World Forum

SEPTEMBER 6, 2019

In 2008, she founded an influencer marketing agency Blissful Media Group, and network as well as an influencer conference Blissdom which focused on mom influencers and brand relationships. They also have fun getting creative and customizing each frame with gifs, tags, polls, Q&A, stickers and more that followers love to interact with.

Paid Social Agency 40

Paid Social Agency Media Advertising Agencies Paid Search Agency 40

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Similar to successful guest post outreach, the key with collaborative blog post development is to find effective topics that are easily digestible and of interest to possible participants and their audiences. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Similar to successful guest post outreach, the key with collaborative blog post development is to find effective topics that are easily digestible and of interest to possible participants and their audiences. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! Managing in the Virtual or Network(ed) Organization by Jon Husband.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

MARCH 28, 2012

Inspired web designers continue to push the envelope on what’s possible in online presentation, utilizing HTML5 and design elements and techniques like parallax scrolling effects, imaginative icons and unusual typography to stand out from the ordinary and grab visitors’ attention. Creative and Inspiring Graphic Design.

Design 100

Design Marketing Websites Tips Landing Pages 100

WebMarketCentral

FEBRUARY 13, 2009

Hillstrom acknowledges that his ideas may not work, but as he concludes, with only "one in seven hundred customers buying what we have to sell today, what do we have to lose?" She's even left space at the bottom to add a couple of your own checklist items; mine would be "get it proofed" and "make sure HTML and plain text versions are in sync."

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

Buzz Marketing for Technology

JUNE 27, 2008

Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. June 5, 2008 1:41 PM.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Contently

SEPTEMBER 6, 2016

Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). And those ideas that were once rejected by brands became selling points for what Denizen could accomplish with its agency work.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. We are now deluged with essentially infinite information, and we need to sort through it all, synthesize it, and work out what action to take as a result. Leave a comment.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

June 5, 2008 in Ideas , elearning , learning | Tags: 2.0 , beachcombing , e-learning , elearning , learning , new ideas , new thinking | by Shaune. April 2008. March 2008. February 2008. January 2008. June 5, 2008 at 3:53 pm. redundant or any less effective. The Platform. Subscribe to feed.

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100

Buzz Marketing for Technology

JULY 27, 2008

For example, his lengthy contention that because the origin of Googles search algorithm is mechanistic in ways that resemble Fredierick Taylors old time-motion studies and the mechanization of work, Google therefore needs to be used in a mechanistic way is an out and out non sequitur. June 21, 2008 | Permalink. |. Rand Spiro.

Wikipedia 100

Wikipedia Paper Education Google 100