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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. ” Not just any direct mail, though. ” Not just any direct mail, though. Banner ads?

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox has been recognized by Forrester as a leader in creative advertising technologies. So many disparate marketing tools only make the task tougher. As confusion ensues, costs go up and productivity is impacted.

eCommerce 106
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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. June 5, 2008 1:41 PM.

Web 2.0 100
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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

July 27, 2008 at 9:05 pm. · · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! Managing in the Virtual or Network(ed) Organization by Jon Husband.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. Make Your Job Descriptions Work Two Ways. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

More on that later, along with some of the tools and approaches I find effective. Information is coming in from all sides in the form of reports, memos, newspapers, journals, and letters, and now the advent of e-mail and Internet has turned the torrent into a flood. How can directors cope with the onslaught? Set information objectives.

Web 2.0 100
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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.