Convince & Convert

JUNE 22, 2010

You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. There’s only one precursor to successful social media adoption, and that’s believing that it will work. The impacts and effects of social media are too broad for that. Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends. Great thoughts, Laura!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. Chris Dede.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. I'm a fan of your work Jay. I admire your work consistently. Be interested in your thoughts and comments.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I work almost entirely with agencies. Knowing what is possible and what works in certain situations goes a long way. Let me know.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. It seems to be working. I suspect it's working, otherwise they wouldn't bother. I suspect it's working, otherwise they wouldn't bother. I agree, helping works, selling doesn't.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

AUGUST 10, 2010

I asked the CEOs about how this is working in practice. I did not work on the Klout campaign. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. To keep the system from being gamed, it doesn’t work like that. Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 20, 2010

jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? – Posted using Chat Catcher [link] tabsharani (Fred Tabsharani) Twitter Comment.@jaybaer

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

MARCH 31, 2015

As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the most effective techniques for crafting killer headlines and gripping copy? B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. These tips still work for 2015!

Business Blogging 100

Business Blogging Tactics Tips Business 100

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How can your brand participate in this space most effectively? Are you working with a team or collaborating with a client? • County, region, state or city? What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. link] [link] Fulcrum Creatives Reading up on Twitter usage, "49% of monthly Twitter users follow brands or companies."

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. The conversation is icing on the cake, and it requires much more work of the old-fashioned sort. link] jaybaer Nice John.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

SEPTEMBER 19, 2012

Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. ’ But other interrogatory words don’t work as well. So what are the best tactics for marketing and advertising on Facebook? Facebook Apps and Tools.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Obviously these are based around Facebook, but a lot can be transferred to other platforms (especially the email tip, with Twitter and LinkedIn working this way too). 4=wicked smart!

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Well, I got to start a Twitter feed for one client, but we no longer work for them. – Why the Digital Divide is Death to Your PR Firm [link] [link] Padmaja Nagarur Slow adoption might not work too well either!

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JULY 8, 2010

I remember having Yahoo, Hotmail, Mail dot com, AOL & a work email address when I first got into online marketing some 10+ years ago. with exception to work email address) Sean Hecking Great thoughts here Jeff. with exception to work email address) [link] Frank X. link] Jeffrey K. Rohrs Thanks!

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

AUGUST 4, 2010

The silent blahs creep up on you from out of nowhere, like Lyme Disease or the effects of a third margarita. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. link] jaybaer That is truly ironic. Thanks for the link.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

SEPTEMBER 21, 2010

I’m working on a Fan Page that will be launching next month). This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. It works like bit.ly, but incorporates all URL shorteners into the data mix.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me. Billable work that will make us look awesomely smart to our clients, but hey! I think this will only work if there is filters or sectioned streams.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me. Billable work that will make us look awesomely smart to our clients, but hey! I think this will only work if there is filters or sectioned streams.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

NOVEMBER 20, 2018

Add creative effects with YouTube Enhancements. In 2008, YouTube began allowing clickable links YouTube called "annotations" that you could insert into your videos. YouTube has a big library of high-quality, royalty-free sound effects and music you can browse and download. Save videos to watch later. We won't judge.).

Youtube 73

Youtube Paid Content Features Mobile Advertising 73

Hubspot

JANUARY 29, 2018

In 2008, YouTube began allowing clickable links YouTube called "annotations" that you could insert into your videos. These annotations worked kind of like call-to-action buttons for directing people to subscribe to your channel, see merchandise or a fundraising campaign, visit another resource to learn more, and so on. Live Events.

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Online Marketing Institute

OCTOBER 31, 2010

I’m working on a Fan Page that will be launching next month). This is one of the plug-ins that doesn’t sync well with Disqus, so it’s not working as well as it used to, pre-Disqus. It works like bit.ly, but incorporates all URL shorteners into the data mix.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

4 Milestones to Social Business There are numerous granular issues to consider, and it will be fascinating to watch ExactTarget and CoTweet work out the operational details (I might even get to help a little, as ExactTarget is a client), but I see 4 primary hurdles that have prevented the full synergy of social and email to-date.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Before crowdsourcing there were focus groups, which never really worked too well. Embrace these people as well.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 23, 2010

Please raise your hand if you’re working fewer hours these days than you did five or ten years ago. Couldn’t you use them more effectively? It works for forums and discussion boards, too. Keep up the good work. Maybe they aren’t great writers. But video blog posts? >} [link] Sally G.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Buzz Marketing for Technology

JUNE 27, 2008

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. ” What separates these job skills from “routine cognitive” work? Home What’s new?

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. That worked most of the time.

Social Media 126

Social Media Media Paid Content Conference 126