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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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Media and Mobile: What the Future Holds

Hubspot

Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Rather than paying for ads on cost-per-mille (CPM) and cost-per-click (CPC) model, they’re looking at a more powerful metric: cost-per-acquisition (CPA). Otherwise, they’ll bounce.

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3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

Hubspot

He served from 2002-2008 in the Navy Band in Washington, D.C., Mobile Ad Revenue Outlook: Local Search Leads the Way, From Search Engine Watch. It’s actually quite amazing because the cost-per-click (CPC) for ads on tablets are 30% lower and convert 20% better than on desktops. billion in 2016.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

There are also tons of ways to reduce your cost-per-click (CPC). This will naturally lead to better, qualified leads. We’re going to set a weekly rule that will increase our max CPC (cost-per-click) bids by 15% for keywords with more than 50 conversions and a cost per conversion of less than $10.

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Head-to-Head SEO Tool Review: SEMRush vs. Moz

ClearVoice

Search engines and social media platforms continue to update their algorithms, which leads to the need for search engine optimizers (SEOs) to always be improving the way their content is written and distributed. Thankfully, the basket of SEO tools is overloaded with resources. Price: How much does the SEO tool cost? Is it a good value?

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Meanwhile, the average CPC of Facebook ads is $1.72 Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

When you speak about what your listeners want to hear, your subscriber base will increase, leading to increased engagement, comments, citations, and links. Stitcher is a podcast hosting and distribution service founded in 2008 by Noah Shanok and Peter deVroede. so your podcast content should offer help/solutions to those issues.