Biznology

DECEMBER 30, 2016

This all changed with what we call the Lehmann Shock in 2008. But if an English-language publisher is interested, of course I’m open. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets. Both our domestic and our international markets fell apart.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

B2B Digital Marketer

OCTOBER 28, 2021

During his time with the Hard Rock brand, his team won coveted Telly Awards (Guest Service in 2000, Menu Rollout in 2007, Harassment & Discrimination Prevention in 2008); garnered Training Directors Forum’s 1998 prize for “Reengineering Training”; and won Brandon Hall’s Gold Best in Class Award for their “Service Recovery” e-­Learning course.

B2B 98

B2B Work Management Class PR 98

Oktopost

APRIL 8, 2020

Companies are on a difficult course to navigate and adapt quickly to a new world order. The world economy has certainly been through other crises (the dot-com crash, September 11th and the 2008 recession). Look to the Other Side: Right now many B2B marketers are in the eye of the storm. B2B marketers can learn from them.

B2B 124

B2B Lock-In Broadcasting Advertising Agencies 124

Martech

DECEMBER 8, 2023

Q: You’ve seen a lot of changes in the technology space in the course of your career? I went from Cisco to VMware completely because VMware had read a book I had written in 2008 [“Managing Your Business Data” by Theresa Kushner and Maria Villar]. Plus, she’s a MarTech contributor. I hated those computers.

Merchandising 77

Merchandising Work Management Thought Leadership Marketing Management 77

Heinz Marketing

APRIL 30, 2020

This has, of course, been in the sales team’s playbook for a very long time. Share perspectives from past crises: Perhaps ask management team or board members to talk about what it was like in 2008, after 9/11, individual industry downturns or during/after past difficult periods. Time for your Rebound Kick-Off.

Planning 97

Planning Act-On Work Management Interactive Marketing 97

Contently

JANUARY 22, 2021

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent. This all, of course, leaves one very important question: What if your company isn’t investing in any initiatives worthy of social impact storytelling?

Storytelling 211

Storytelling Trends Ethics Content 211

Launch Marketing

SEPTEMBER 2, 2020

Of course, the CRM is still ultimately your modern rolodex. In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. CRMs are no longer just a list of contacts but instead have become an essential business tool to improve process, strategy, analytics and lead strength.

B2B Sales 115

B2B Sales CRM Marketing Automation Services Marketing Management 115

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Companies for decades ran focus groups and test markets, and of course monitored sales success. Yelp, founded in 2004, began to get traction.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

Outbound Engine

APRIL 20, 2020

Imagine that you are on a beach vacation with your family (Pre-COVID of course). No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Nobody in real estate needs to hear the spooky ghost story of the 2008 financial crisis again.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

Convert

FEBRUARY 1, 2018

It was scary, standing for something that in my mind could change the course of the company. In 2008, my cofounder Claudiu and I first met in a hotel lobby on a rainy day in Bucharest. But it had to be done. Since then we’ve worked on the idea that became Convert. Now, some years.

Companies 53

Companies Course 53

Contently

NOVEMBER 5, 2019

It had to go digital, of course, but it also needed to attract a new readership. And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. “We’re owned by Meredith, of course, and Meredith does so well focusing on younger women. There’s a recession coming, right?

Newsletter 72

Newsletter Thought Leadership Click Rate Amazon 72

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you.

Social Media 111

Social Media Work Management Marketing Management Social Marketing 111

DemandBase

JUNE 12, 2020

A collection of essays by Ta-Nehisi Coates originally from The Atlantic magazine between 2008 and 2016, over the course of the American Barack Obama administration. We Were Eight Years In Power: An American Tragedy , by Ta-Nehisi Coates. White Fragility: Why It’s So Hard to Talk to White People About Racism , by Dr. Robin DiAngelo.

Resources 83

Resources DemandBase Lock-In Class 83

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. Design: Responsive design, legible font size, and tap targets.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Convince & Convert

JUNE 29, 2014

Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. Today is the six-year anniversary of the Convince & Convert blog. It’s been an amazing ride, and I thank every one of you for your support.

Aggregators 165

Aggregators Communities Analysis Personalization 165

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Of course, the system still has some standard events shared by all clients, such as orders and customer service calls. and now also in Europe. These are all essential for real-time machine learning.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. Of course, that doesn’t mean jumping into every trend hoping to ride the wave to the top. It keeps marketers on their toes—and relevant.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

ViewPoint

JUNE 24, 2016

He proposed we join forces to write a book that revealed what we’ve learned through our own experiences, and through the wisdom, insights, and concerns of the customers we’ve consulted with and interviewed over the course of our careers. How is Beyond the Sales Process different from traditional sales books?

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

6sense

NOVEMBER 9, 2021

Timing, of course, is important: Our research shows that the best period to launch a new product is just after a recession’s mid-point. Take the case of a one large Russian conglomerate that we advised during and after the 2008 global financial crisis.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Sana Commerce

OCTOBER 9, 2022

The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. Of course, one of the key differences between the two is the size of its population. Over the course of the last two years, we’ve observed a global surge in B2B buyer expectations. But while the U.S.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

Tomorrow People

OCTOBER 24, 2017

Of course you do. It all started in 2008, with the launch of GE Reports. Explore engaging new ways of telling your brand story through content that will entertain and chime with your customer base. ALS Association: Amazing Virality. Remember the Ice Bucket Challenge? It was a truly global and viral phenomenon.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Biznology

SEPTEMBER 19, 2017

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016. Don’t be afraid!

Google 123

Google Press Domain Marketing Management 123

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. These companies, of course, want you and everyone else to believe that they own the metaverse, thereby monetizing the data of its users and potentially monopolizing revenue from the required software to access the space.

Rules 144

Rules Planning Work Management Advertising Agencies 144

B2B Marketing Directions

OCTOBER 1, 2022

For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's. No one can know, of course, what the next recession will be like. This step is essential for two reasons. First, recessions are not one-size-fits-all even at the macro level.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

B2B Marketing Directions

MARCH 19, 2017

The following table shows the conversion rates reported by SiriusDecisions for 2008 and 2014: What is most striking about this data is that it indicates there was essentially no improvement in conversion rates - particularly the overall lead-to-revenue conversion rate - between 2008 and 2014.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Content Marketing Institute

DECEMBER 5, 2017

Widen: Online courses bring higher customer retention rate. Through the educational portal, the company offers everything from free webinars to three-day paid live training courses. Nearly 30,000 students have taken that course, which totals one hour and 11 minutes. dawnpapandrea Click To Tweet.

Class 101

Class Education Digital Asset Management Webinar Metrics 101

WebMarketCentral

JULY 6, 2009

Experienced SEOs know what these terms mean of course, but it's helpful to keep in mind when talking to clients or prospects, particularly when drafting a proposal (see above), that most other people don't. In many communications, it's best to avoid jargon or at least define it.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

Convince & Convert

FEBRUARY 17, 2016

Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. If you had a time machine, would you rather have one that could only transport you forward in time and, of course, bring you back to present day or one that only took you backwards in time?

Social Media 89

Social Media Social Marketing Media Paid Search Agency 89

WebMarketCentral

MAY 18, 2009

Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content.

Social Media 20

Social Media iCrossing Web 2.0 Optimization 20

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Biznology

MAY 20, 2019

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Of course, the devil is in the details. I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Buzz Marketing for Technology

JUNE 27, 2008

June 5, 2008 in Ideas , elearning , learning | Tags: 2.0 , beachcombing , e-learning , elearning , learning , new ideas , new thinking | by Shaune. April 2008. March 2008. February 2008. January 2008. June 5, 2008 at 3:53 pm. The course syllabus became Learner Driven â?? Of course, they often didnâ??t

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100

Bannerflow

JULY 30, 2020

Of course, creativity can be a subjective term, and personal taste isn’t an indicator of success. Of course, having access to data also means having the ability to analyse and optimise your marketing efforts. Of course, there is such a thing as too much technology. But this doesn’t have to be the case.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

Aberdeen

OCTOBER 2, 2019

Of course, the frustrating aspect is that it can seem as if 5G has been in the “just getting started” stage for many years now. Since 2008 , countries and companies alike have been investing millions in 5G network creation. In many ways, it’s been the slowest roll out of a “next generation” wireless technology. A Brief History.

Generation 60

Generation Paid Search Agency User-Generated Content Advertisements 60

Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. H809 OU course blog. 14 June 2008, Gráinne @ 9:37 am.  I’m at the Eden 2008  conference in Lisbon. Sennett, 2008), in which Sennett takes the concept of craftsman and puts it in modern context.

Wiki 100

Wiki RSS Web 2.0 Conference 100

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Our first suggestion is, of course, nDash. You and your team have probably tested keyword research tools and conducted link and SERP analysis. What is Google Suggest? What are the best tools to use for content marketing?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52