Webbiquity

OCTOBER 29, 2014

No, people were already very busy back in 2008-2009; but the great recession magnified this. Freelancers can be hired, often at nominal cost, to perform specific tasks. What productivity hacks do you find most useful?

Product 100

Product Urgency Marketing Work Management Opt-in 100

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. A 2018 study conducted by the Integrated Marketing Association shows that the typical cost per lead (CPL) of a marketing event lead ranges from $180 to $1,442 per lead.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Convert

DECEMBER 18, 2020

User experience or UX includes all aspects of the user’s interaction with a business and the products or services it has to offer. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Customers could now look for products through the search bar even though it wasn’t super-accurate. Amazon in 2008.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MAY 2, 2008

I ranted a bit the other week about buyers who focus too much on software license fees and not enough on differences in productivity. The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. internal labor costs 24.7%.software

Marketing Management 120

Marketing Management Cost Software Class 120

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Top Rank Marketing

NOVEMBER 27, 2023

.” — @JenHoltvluwer Click To Tweet AI Insight #4 — Janine Wegner Janine Wegner Integrated Thought Leadership Strategy Dell Technologies @JanineWegner GenAI augments human potential, boosting productivity and cost-efficiency, like summarizing or translating content. iPhone App Store was launched in July 2008.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Outreach

SEPTEMBER 29, 2020

By the time they speak to a sales rep, they’re well-versed about the product. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. They’re ready to be sold on the outcome. How will your solution change their lives for the better? Become an adaptable sales org.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Zoominfo

MARCH 8, 2021

Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. What Causes Data Loss?

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Contently

AUGUST 11, 2022

If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Let’s say you have $500.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Buzz Marketing for Technology

JULY 21, 2008

Internet resources on information overload and productivity. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. 02|Mar|2008. 11|May|2008.

Resources 100

Resources Product RSS Digg 100

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. ” “Every decision has a cost, even if it’s just the energy spent making that decision.”

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. ” Seth Godin, Marketing at Seth Godin Productions. “Your brand thinks that your products and services are the best thing in the world?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. They need a clear line of sight from the product teams to enable effective investments and launch programs.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. Costs are likely to be very close to the same $200,000 per employee (this includes everything, not just salary). My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. million between life-to-date costs vs. revenues.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. The added bonus is that advertising costs will likely go down with everyone in a recession. Cutting your marketing budget could cost you business in the short and long term. Don’t believe us?

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

ViewPoint

JUNE 24, 2016

The featured companies not only welcomed the opportunity to discuss how they used the approach we describe in the book to build productive relationships and create value, they invited their own customers to participate and share their experiences. When Dave closed the doors of ESR, Steve saw an opportunity and seized it.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. The product sets don’t compete but do both appeal to the same business security system buyer.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

MAY 18, 2022

He gave us the grand tour, which included a cozy and scattered live/work area and what looked like a full-blown production studio. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. All of that changed when the recession hit in 2008 and growth took a downturn. Domino’s and Paychex couldn’t offer more dissimilar products and services. Marketing Technology Product Marketing'

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

6sense

NOVEMBER 9, 2021

Let’s begin by taking a look at the various categories of marketing costs. R&D and new product launches. New product launches are risky even in boom times, and there is always considerable debate within any firm about which of the many new products under development should actually go to market.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Conversica

DECEMBER 20, 2022

This is a strategy many businesses take, hoping to maintain stock prices by adjusting costs in anticipation of lower revenues. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? For my peer CEOs, this means preparing for a cold winter in 2023.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. How could social listening inform product development priorities? She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Zoominfo

MARCH 8, 2021

Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. What Causes Data Loss?

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Hubspot

DECEMBER 13, 2022

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

B2B Marketing Directions

OCTOBER 1, 2022

Smaller companies may have to reduce costs in order to conserve cash, and large, public companies often reduce expenses in an effort to preserve margins and earnings per share, both of which have a substantial impact on stock prices. The results of these studies are compelling, but they are also counterintuitive.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Bannerflow

FEBRUARY 11, 2019

All providers promise streamlined workflows, efficient processes, and enhanced productivity – something that not all agencies can deliver. . With improved workflows, brands are questioning why they should pay an external agency to do the same work they can do in-house , often a lower cost. How do you select ad tech for efficiency?

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Sana Commerce

OCTOBER 9, 2022

The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. and Europe where 75% of buyers purchase products online. Australians have money to spend and demand is high for quality products from North America. Differences between Australia and New Zealand.

B2B 52

B2B Lead Ranking Lead Scoring Cross-Selling 52

Valasys

FEBRUARY 12, 2019

increase in productivity upon adding mobile access to their CRM application. In 2008, only 12% CRMs operated via the cloud while 87% CRMs hosted on the cloud by 2018. In order to increase workforce productivity, it is important to offer mobile CRM solutions. According to a study conducted by Nucleus, Sales reps saw a 26.4%

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Content Marketing Institute

MAY 31, 2018

Of course, they want to be able to find their assets easily , but most often they want to use digital media “products” to reach prospective customers. The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms.

Digital Asset Management 102

Digital Asset Management Enterprise Management Work Management Marketing Management 102

Bannerflow

APRIL 6, 2023

For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. At a time when consumers are setting stricter priorities and reducing their spending it is understandable that companies want to cut costs, however this short-term thinking may not be the best strategy. advertising market.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Martech

MAY 18, 2022

He gave us the grand tour, which included a cozy and scattered live/work area and what looked like a full-blown production studio. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

NuSpark Consulting

JANUARY 11, 2013

The videos need to be short, creative, and impactful, keeping costs low and capturing the audience’s attention. Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. In 2008, no one had even heard of the App Store.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. These tools empower the user to find out virtually anything they need to know to better serve their customers and market their product more efficiently. With all the power and functionality of the community edition, there is truly something to meet almost any need at absolutely no cost.

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

Directive Agency

JUNE 18, 2020

It doesn’t have to be a customer buying your product or service right away. To fund new ideas, marketing initiatives, products, and services, you must have the capital. Churn rate is the percentage of customers that stop using your product or service, annualized. You can learn a lot from product reviews.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59