MindFire

JUNE 22, 2022

How can our business survive the rising costs? Is a recession coming? Should we change our marketing and sales strategies? What should we be doing right now? Hear from industry titans who have been there before and have come out the other side more vital than ever.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

Customer Experience Matrix

MAY 2, 2008

The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. The study itself, Market Demand for Business Intelligence and Performance Management (BI/PM), 2007 will cost you $4,000. internal labor costs 24.7%.software software costs 16.2%.integration

Marketing Management 120

Marketing Management Cost Software Class 120

Zoominfo

AUGUST 3, 2022

For instance, in 2008, the committee took nearly a year to declare a recession occurred. In some instances, agencies can be cheaper than hiring because of overhead fees, but if you’re not seeing the benefits of their services and they cost a pretty penny, it’s a good time to cut ties. Cut Inefficient Tech The same goes for technology.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. The size of your brain is more important than the size of your wallet.

Inbound Marketing 52

Inbound Marketing Tactics Planning Hubspot 52

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Average Cost Per Click decreased by more than 60 percent. billion unique monthly views. Aggressive testing of ad copy.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. A 2018 study conducted by the Integrated Marketing Association shows that the typical cost per lead (CPL) of a marketing event lead ranges from $180 to $1,442 per lead.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Smashmouth Marketing

MARCH 19, 2009

Even at 3x the cost, it's not apples and oranges. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. SiriusDecisions reports a different number though.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

Even at 3x the cost, it's not apples and oranges. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. SiriusDecisions reports a different number though.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Convert

DECEMBER 18, 2020

ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. Around 2008, online retailers started getting creative and Amazon was leading the charge. Feature information, comparisons, reviews, shipping cost, and ratings were some aspects of the site that attracted thousands of buyers every day.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Top Rank Marketing

NOVEMBER 27, 2023

.” — @JenHoltvluwer Click To Tweet AI Insight #4 — Janine Wegner Janine Wegner Integrated Thought Leadership Strategy Dell Technologies @JanineWegner GenAI augments human potential, boosting productivity and cost-efficiency, like summarizing or translating content. iPhone App Store was launched in July 2008.

Marketing AI 88

Marketing AI B2B Marketing Enterprise Management Marketing Management 88

Sword and the Script | B2B

APRIL 27, 2021

These are straight-up costs – and once that marketing budget is spent and the campaign is over – the value quickly fades. I look back to 2008 and 2009 and I think we had the priorities right. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers.

Order 98

Order B2B Marketing Budget Programs B2B 98

Outreach

SEPTEMBER 29, 2020

As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. Unlike the economic downturns Bill saw in 2001 and 2008, the world is still doing business — particularly for companies that fully embrace the digital transformation. Keep your head up, and stay focused on dreams.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Marketing Insider Group

MARCH 3, 2020

During the global economic crisis of 2008, an estimated 2.6 Defining your company values costs nothing, but it gives every employee a focal point to steer their work activities and decisions. Commit to Your Employees. When facing serious financial difficulties, many businesses look to make savings through cutting staff.

Paid Search Agency 275

Paid Search Agency Opt-out Work Management Opt-in 275

PathFactory

MARCH 6, 2023

Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline? I’ve noticed a lot of similarities between the global financial crisis we had in 2008 and the last few years of the pandemic and resulting economic headwinds.

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Marketing Lead Ranking 52

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. To quickly discover Jivox’s offerings, you can also view their Tech Talk below: Working with data, personalization, and cost savings.

eCommerce 106

eCommerce Personalization Paid Search Agency Purchase Intent 106

Biznology

APRIL 24, 2017

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ). Business.com ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Zoominfo

MARCH 8, 2021

In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. Avoiding mistakes is definitely worth a try, but what‘s more important is the prevention and aftermath work. Part of that work is data backup — which should be performed and tested on a regular basis.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. ” “Every decision has a cost, even if it’s just the energy spent making that decision.”

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Amy Noack – Field Enablement Director. I came to InsightSquared by way of Olono, which was acquired in 2019. Today, I direct Field Enablement for the sales organization.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Contently

AUGUST 11, 2022

If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Let’s say you have $500.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Cost 40

Cost Marketing Proposals Budget Programs B2B Sales 40

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. Costs are likely to be very close to the same $200,000 per employee (this includes everything, not just salary). My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. million between life-to-date costs vs. revenues.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

B2B Marketing Directions

JANUARY 14, 2023

According to standard economic theory, they weigh the economic costs and benefits of their decisions, and they usually act to maximize their economic self interest. The Yang - Behavioral Science For decades, economists assumed that humans make economic and business decisions rationally.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Factors to consider: Who is spending time on the platform, how are people spending their time on the platform, and what is the cost (money/time) to spend time on the platform? I knew immediately that the platform offered something extraordinary.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Anything Goes Marketing

JANUARY 8, 2008

This experience is a good reminder for everyone as you begin 2008 - how can you easily provide greater value to your customers? I don't think I have to answer yet. They key here is the effort that was taken, the thoughtfulness and responsiveness. Happy New Year everyone!

Cost 100

Cost Sample Facebook Pricing 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. The added bonus is that advertising costs will likely go down with everyone in a recession. Cutting your marketing budget could cost you business in the short and long term. Don’t believe us?

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Onalytica B2B

AUGUST 23, 2017

Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. It’s cost and time effective. A Forrester research study shows that “6.2%

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The ROI Guy

FEBRUARY 4, 2009

of revenue on average, because IT is seen within most organizations as a cost center, it is usually at the top of the list for spending cuts. [1] Therefore, what are the projects with minimal investments in time and capital that can be made proactively to best deliver the biggest and fastest cost saving for IT and the business?

Cost 40

Cost Budget Programs User-Generated Content Customer Surveys 40

Customer Experience Matrix

AUGUST 29, 2011

Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. Operating expenses grew sharply through 2008, nearly outpacing revenue. They also argue that much of their operating cost is fixed, so the incremental cost of servicing new customers is quite low.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Convince & Convert

JUNE 29, 2014

Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. You’ll receive a very detailed online analysis, as well as a downloadable PDF, all at no cost ($37 value). But really, WHO ARE YOU? Go to: [link] 2.

Aggregators 165

Aggregators Communities Analysis Personalization 165

Customer Experience Matrix

SEPTEMBER 29, 2015

This ultimately led to the bright idea of using total ad spending and cost per thousand impressions to calculate total ad impressions per year. I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. This can easily be converted to ad impressions per person per day.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

ViewPoint

JUNE 24, 2016

Or be prepared to win only if you’re the low-cost provider and you don’t care if it’s a one-shot deal. If you don’t want to be commoditized, or pressured into discounting to win the sale, you need to help your customer understand the unique differentiable value that your organization can offer.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

6sense

NOVEMBER 9, 2021

Let’s begin by taking a look at the various categories of marketing costs. Take the case of a one large Russian conglomerate that we advised during and after the 2008 global financial crisis. But they did change what they were spending their marketing budget on and when to reflect the new context in which they operated.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Webbiquity

OCTOBER 16, 2018

Then technologies like Skype, lower-cost video conferencing, and web conferencing tools seemed to make live meetings needless. The financial market meltdown in 2008 seemed like the final straw. First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. All of that changed when the recession hit in 2008 and growth took a downturn. Companies Using Big Data the Right Way. How Domino’s Used Data to Heat Up Their Marketing. Take the Risk Out of Your Marketing.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100