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OCTOBER 8, 2008 [2008, Cost Per Thousand] The 8 Layers of a B2B Web Marketing Plan
These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.) However, costs are high and benefits difficult to measure with any precision. Level 3. Level 4.
OCTOBER 8, 2008 | WEBMARKETCENTRAL
[2008, Cost Per Thousand] The 8 Layers of a B2B Web Marketing Plan