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How to Survive the Next Google Algorithm Update

seo.co

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

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BBQ Ribs Can Teach You a Lot About Content Marketing

Convince & Convert

A variety of free tools from Google can help you understand customer needs, based on what people are looking for, and when. Google Trends , for example, enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy. Take YouTube, for example.

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How Often Should You Blog for SEO?

seo.co

There is a direct correlation to the quality and quantity of regular on-site content to website traffic. It comes back to the quality vs. quantity debate; according to Google, in this case, quality wins. As long as your content remains relevant to the search term, Google may continue to rank your post indefinitely.

SEO 98
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We stopped producing content. The results weren’t good.

Parse.ly

Our network provides us with a window into the impact of Facebook, Google, and other platforms. This was leading up to the 2008 presidential election, between then-senators Barack Obama and John McCain. At the time, Google drove single-digit percentages of referral traffic, and Facebook even less than that.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

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Embracing Cross-Channel Analytics to Create a Competitive Advantage

Vision Edge Marketing

The emergence of Yahoo Web Analytics, Adobe’s acquisition of Omniture (recall that Omniture acquired Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity), and Google’s continued push into the enterprise all signal an increased emphasis on multichannel data analysis. The Implications of Cross-Channel Analytics.

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