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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world. Tech specs for Macintosh users: OS X 10.4.8

Webcast 100
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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Definitely not.”

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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

User login. 11 Jul 2008 - 12 Jul 2008 SoCap08. 13 Oct 2008 - 16 Oct 2008 more. a user-generated Capitol Hill founded by former U.S. Copyright | Disclaimer | Contact. Copyright © 2004 Truth Force Powered by: Digital Solutions. PrintSearch. you are not logged in. Subscription. Karangalan.

Wiki 100
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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Make sure your primary navigation and site pages conform to a familiar user interface. I should know — I am an engineer too.

Web 2.0 60
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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

libraries, copyright, and virtual reality Jeffrey R. January 16, 2008. The next generation of college students, more wired than any other, might not be as good at Internet research as you may think. —Hurley Goodall. --> Posted on Wednesday January 16, 2008 | Permalink | Comments. User agreement |.

Copyright 100
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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your sales team must report to marketing and put these leads back into the hopper for nurturing.