4 Ways Technology Has Changed B2B Selling
Zoominfo
FEBRUARY 28, 2018
A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Automate tasks to save time, but maintain the human element—after all, sales is all about interaction and relationship building.
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