article thumbnail

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. Experts in Conversation: Key Takeaways Sekine-Pettite and Savenije understand that the only constant of business and publishing is constant change.

article thumbnail

Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

10 Ways Internet Marketing Is Like a Ruptured Disc by Conversation Marketing. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. Any time people are involved, there’s room for ugliness and stupidity.&#.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tweaks to Reap Windfall Conversions from Content Marketing

Televerde

But most of the time, increasing your content’s conversion rate doesn’t require an entire strategy overhaul. Refreshing your existing content drives new traffic, increases conversions and maximizes ROI from time spent on content creation. Clear points get across to readers better and ultimately increase conversions in the long run.

article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

He said hello with a big smile and carried the conversation for what felt like an hour. He’s a master at conversation, for those of you that know him. I recall being in his corner office, when in the middle of an engaging conversation a smart-looking, professionally-dressed young woman walked in and interrupted us for his signature.

article thumbnail

How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. Be well prepared to demonstrate the value your solution can offer, especially during earlier conversations.

Tips 130
article thumbnail

B2B Demand Generation Predictions for 2021

The Point

“B2B lead conversion rates are hovering around 2%, meaning that 98% of traffic (paid and earned) isn’t converting. Instead of increasing media spend to drive more and more low-converting leads, I believe we’ll see an increased focus and investment on conversion optimization in 2021, with an emphasis on “down funnel” stages.

article thumbnail

How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.