The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep.

Social Media 123

Social Media Work Management Marketing Management Media 123

Ambal's Amusings

OCTOBER 15, 2009

Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Blog WritingontheWeb Twitter PatsiBlogSquad. Fortunately, certain tools are free and user-friendly.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Some statistics show email conversion rates increase up to 300% when video is included.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

SEPTEMBER 7, 2010

Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email is a hugely important tool for online marketers to help drive leads and sales. Reach is important, but so is engagement and conversion. Online marketers' top priority at the top of their funnel is to increase reach.

Opt-in 28

Opt-in Top of Funnel Opt-out Marketing Budget 28

Hubspot

OCTOBER 17, 2018

It's an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. Wistia decided to test this hypothesis by creating a new video that gave a tour of the media page and taught users how to use the Wistia tools.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. Low conversion rate — is the percent of site visitors who take a desired and measurable action.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools). Market interest has remained fairly strong since then. . 1) Infusionsoft.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. range, with a typical conversion rate of around 2.8%. #2: The list has changed considerably since the last look back after 300 posts. #10:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JUNE 30, 2009

To wrap it up, let’s list the main points to remember when designing your number one tool to sell your product. Twitter, unfortunately is likely to follow if unchecked. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Images and videos are longer lasting memories.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

NOVEMBER 14, 2023

That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower. 5) X Ads X, the social media app formerly known as Twitter, generates 90% of its $4+ billion annual revenue from advertising, proving that, despite many recent changes, it’s still a hit with advertisers.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Hubspot

JUNE 26, 2012

Sure, you may have drooled over Pinterest's astonishingly high conversion rate , but when it comes to actually start pinning for your brand, you still write the network off as nothing more than recipes and retail therapy. We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software!

Creativity 28

Creativity Social Networks Demographics Network Marketing 28

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Single Grain

DECEMBER 6, 2019

According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145