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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

Let’s say you have some great lead generating content pieces. Research from 2008 indicates that people only read about 20% of the text on an average web page. Eye tracking studies show that we pay more attention to headlines and images online, which is why infographics (like the snippet from Ethos3 pictured here) are so popular.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Salaries are lower in certain regions (e.g.