B2B Demand Generation Predictions for 2021
The Point
JANUARY 19, 2021
“B2B lead conversion rates are hovering around 2%, meaning that 98% of traffic (paid and earned) isn’t converting. If your 2021 lead generation and content marketing plan/budget doesn’t include video, I’d advise getting creative about how to do this or risk being left out in the cold.” – Koka, VP Client Services.
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