Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. Balihoo entered the “local marketing automation” business in 2008 and now has more than thirty enterprise clients serving more than 100,000 local businesses. Either is a big step beyond basic content distribution.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

APRIL 5, 2009

For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - Prices are being revised at this writing but are generally intended to be competitive in the middle tier of the demand generation market. Capabilities in these areas tend to be adequate but minimal.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

For example, the blogging system automatically connects the blog to social media sites that help to redistribute content. The system’s heart is clearly search engine optimization and the supporting features to generate content (blogs and Web sites), receive the resulting traffic (landing pages) and analyze the results.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 10, 2009

At a basic level, users can write complex formulas to add derived fields to a table during the import process. Share applications: Users can export dashboard contents to Excel tables or can copy an entire dashboard as a static PDF. The system can also reload data automatically on a user-specified schedule.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

NOVEMBER 15, 2012

integration with campaign and content systems. Early decision systems were not connected to outbound campaign managers or to content stores. Regarding content: the decision systems traditionally returned a content ID that the execution system converted to actual content internally. deployment model.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120