Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios
KoMarketing Associates
JANUARY 6, 2014
Dan Katcher: Start with strategy. DK: Rocket Farm advocates putting something out with a series of release plans, which extends beyond the app itself and into the content marketing effort. Another challenge is having the content ready in order to feed the app, which you can’t do unless you’ve done enough market research.
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