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Biznology

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. In short, digital media will be the key vehicle for reaching customers with relevant, engaging, and purposeful brands and content.

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30 fascinating facts about organic vs paid social media

Biznology

86% of marketers now combine paid and organic tactics as part of their social media strategies. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ). 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008.

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Latest Trends & New Perspectives on Brand Risk

Biznology

Brand Safety Risks – typically ads displayed adjacent to objectionable content (e.g. ” Pen Pendleton – (co-founder of CLP Strategies, a crisis management firm focusing on financial services) pointed out that the 2008 recession forever changed Wall Street, making it more vulnerable than ever to extreme activism.

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Hindsight 20/20 Series: 3 Metrics – social business friend or foe?

Biznology

Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. While that sounds like a very wasteful process, it’s very important that you adopt a comprehensive data strategy. I did that and don’t have much to show for it.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries.

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What the Crumbling State of the Media Means for Digital Marketing

Biznology

We’re entering – or, I should say, re-entering – an era where “Content is King.” But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise.

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How to avoid Google’s huge mistake

Biznology

In its “Steps to a Google-friendly site,” Google advises webmasters and business owners to “Provide high-quality content on your pages, especially your homepage. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.” That went well.