B2B Marketing Traction

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing?

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 As with all marketing, LinkedIn and other social media sites require discipline. I update my status several times a week.

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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. The other consultant, a former boss of mine, apologized and took the plagiarized content down.