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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. What’s your #contentmarketing plan? Click To Tweet.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

Best practices and tips for creating SEO content in 2022. EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Creating educational #content can differentiate your brand, says @johnoxford1. Click To Tweet.

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Paul Gillin is a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers. It was more difficult than I expected! How to create a culture that puts customers first.

Press 50
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5 Silly Things Digital Marketers Do

B2B Digital Marketer

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. Undeterred, he pressed on and Internet Direct experienced breakaway growth.