Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Go check out this channel for in-depth, educational marketing content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 28, 2012

E-Media Summit -->. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. MediaNext 2012.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Online Marketing Institute

JULY 31, 2012

E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. 07/25/2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Paul Gillin

AUGUST 1, 2013

Organize each element under one of the categories you used when marking up the document (for example, Key Point, Take Away, Summary Trend and New Insight). 1 AP story: The number of Americans applying for unemployment benefits fell 19,000 last week to a seasonally adjusted 326,000, the fewest since January 2008. Just the Facts?

Business 50

Business Content Paid Search Agency Analytics 50

The Lead Agency

OCTOBER 4, 2017

Likewise, trending topics – such as self-driving cars and big data – have our piqued our collective interest in the potential of artificial intelligence and machine learning. If you have used a search engine or social media today, you have probably already used it. Well, machine learning is everywhere.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. I am referring to updating, maintaining and sometimes marketing their industrial websites. This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. And guess what?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. B2B blogs provide an avenue for thought leadership content. Offering thought leadership blog content – rather than simply pushing product information – is an effective way to do so.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. The Value of Audience Engagement in Content Development Each piece of content you put out there has to have an objective, whether that’s brand awareness , better search visibility , or more sales.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Velocity Partners

DECEMBER 10, 2018

And one in, say, a hundred is really worth tearing yourself away from social media for. Unthinkable Media develops original series for B2B brands specifically. This was born out of a personal frustration with B2B content and a market shift we aren’t discussing overtly enough. Most are okay. A few suck. Investigate.

Practices 63

Practices Best Practices Marketing Proposals Trigger Marketing 63

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Updated Alinean Social Media ROI Calculator - New. Latest Research. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Televerde

AUGUST 14, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar Why the Future of Marketing is All About Content on August 20, 2020. And in marketing’s new normal, content will play a bigger role than ever. When was the last time you reviewed a blueline before going to press? ? Disruption 4.0.

Top of Funnel 52

Top of Funnel Planning Advertising Agencies Content 52

ClearVoice

MARCH 8, 2019

I discussed trends among teens, and they paid me a whopping $10 a week. But as I explored the vast world of media over many years, I quickly realized instead of leading someone else’s legacy, I wanted to create my own. I still remember — lovingly — my very first byline. Caitlin Collins: “Keep writing.”.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

seo.co

JANUARY 8, 2021

The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. He would receive a regular and steady influx of requests from members of the press – including reporters, editors, and publications – looking for stories and sources. Options include: Share the article with your social media followers.

Link Building 69

Link Building SEO Ad Building Blogger 69

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Single Grain

MAY 24, 2021

TABLE OF CONTENTS: ↓ What Is Audio SEO? Promote Your Podcast on Social Media. Audio SEO is the practice of search engine optimization to improve the presence of audio content in the organic search results so that people can find and listen to podcast shows. Related Content: 9 Podcast Trends You Can’t Ignore in 2021.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Industrial Marketing Today

JULY 1, 2010

Have Digital Marketing and Social Media Killed the Industrial Sales Job? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Hubspot

AUGUST 10, 2015

The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. Even the SEO Specialist job ads were looking for skills beyond SEO, including content marketing and PPC.

Marketing Analytics Tools 28

Marketing Analytics Tools PPC Marketing Management Inbound Marketing 28

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. They were invited to write about trends and speak at industry trade shows. They didn’t own printing presses. You no longer needed to own a printing press. Social Media Marketing Becomes a Thing.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. The 2008 recession permanently altered how companies think about measurement. The rise of content marketing. This trend has implications throughout marketing.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) My take is that is at the top.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

JANUARY 4, 2011

However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on. Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.

Tactics 40

Tactics PR Buzz Planning 40

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Hubspot

JUNE 26, 2012

If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. It's just not right for your industry, and besides, Facebook and Twitter are all the social media your business needs, right? Not necessarily. How "boring," right?

Creativity 28

Creativity Social Networks Demographics Network Marketing 28