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IBM Social Computing Guidelines

Buzz Marketing for Technology

Skip to main content. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. IBM Social Computing Guidelines: Executive Summary. Content navigation.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours.

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic  Of Online Customer Assaults on Businesses.   ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent  Reputation Threats Carried on Blogs and Social Networks. It was more difficult than I expected! About The Authors.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Thanks, Erica.

Etch A Sketch Wins, Then Loses with Social Media

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Etch a Sketch sales are booming  from the comments, the stock price has doubled , and every major media outlet continues to talk about the historic product as Mitt Romney tries to clean up a PR mess. This is not uncommon for many consumer products, but this is a huge lost opportunity to pick up fans and followers on the social network. Case Studies Social Media etch a sketch

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley. Schaefer.

How Constant Contact Walks the Content Marketing Walk

Content Marketing Today

Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing--that even small companies with low budgets could emulate. They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. combination of great content and great products has empowered that growth.

7 Important PR Lessons Every Content Marketer Needs to Learn


This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. Most people still think PR is some kind of black magic flacks work on the press -- you sprinkle a little witch’s potion, and TA-DA!

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Will Your Social Media Service Tell You When It Hits The Iceberg?

WindMill Networking

Social Media and Business: Will your social media service provider sink and disappear? Unless a venture succeeds, in the business of social media we are probably obliged to only one of Ben Franklin’s certainties.  Somebody ordered “stop the presses” at the FeedBurner blog. In this world nothing can be said to be certain, except death and taxes.

Lead Generation through Social Media?

Acquiring Minds

You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. The premise of this blog, Acquiring Minds , is that social media, as with other online media, provide B2B marketers with a stellar opportunity to generate qualified leads and to impact ROI. It almost seems heretical to sabotage social media by attempting to generate leads. The discourse on social media or Web 2.0 But wait one minute!

Top 10 Reasons Small Businesses Excel at Social Media

Acquiring Minds

Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of those solutions, social media is considered a second tier marketing medium. Laura attributes part of this to using `warmed-over press releases` on blogs. media webinars online media Laura Ramos

How to Summarize Content for a Business Audience

Paul Gillin

You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. That Look to this model when summarizing content. B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid That makes it a good technique to use in business writing.

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Top media coverage now extends from traditional media (i.e. As PR has the opportunity to manage social media relationships, then how do you balance and measure the impact of "long tail" relations will be key in 2008.  .

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. It seems to all be about content.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. It seems to all be about content.

How to use social media for lead generation

B2B Lead Generation Blog

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Modified press release strategy for blogger coverage. I’ve been blogging for over five years.

Marketing That Helps People? An Interview With Jay Baer

B2B Marketing Insider

As a result, I have created content that I think will help my audience. My team and I create social and content audits and strategic plans for companies across North America, and also produce the Convince & Convert blog, the One Thing daily email , and the Social Pros weekly podcast. Social Media What’s the main idea of the book?

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Best of 2008 (So Far) - Blogging for Business, Part 2


What's needed-beyond unique and useful content-to really make a blog successful? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Is Writing Great Content Enough to Build a Successful Blog? Excluding Gawker's sweatshop blogs , web host Media Temple comes out on top. Hello, My Name Is. So what is?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. He doesn’t even like the words social media!

Jumping Over a Mountain |

Buzz Marketing for Technology

Covering social media business strategy and personal power. May 22, 2008. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Comment by Dr. Wright on May 22, 2008 @ 12:22 am. Comment by Rahsheen on May 22, 2008 @ 12:28 am. Comment by Melissa (Pronoia) Pierce on May 22, 2008 @ 12:29 am. Comment by David Swedlow on May 22, 2008 @ 12:40 am.

Marketers: How To Get Noticed by “Influencers”

It's All About Revenue

Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe.  It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. How can you do this? Be normal.

The Role of SEO in PR

PR Meets Marketing

previously wrote a posting about how to " SEO Your Press Release." In this post, I want to expand on my original post to discuss how PR can play a more conscious role in SEO, whether a press release, blog posting, case study, white paper and more.  . He/she can create meta tags for the page, which further helps the search engine spiders to read the content on the web page.

Using ALL the Tools of Social Media Optimization


The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media. I’m happy to see that’s no longer the case.

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining  social media and email marketing? didn’t have the time to go through the content but it seems like this is a hot topic right now. Are those predictions a little premature? Resources

Technical Writer or Technical Copywriter? What's the Difference?


Content Marketing. Social Media. « Technology PR Sessions at 2008 PRSA Conference | Main. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. August 19, 2008 in Sales Materials , Working with Writers | Permalink. Case Studies.

When the Draft has "Problems"


Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" Caution: Some subject-matter experts use drafts of technical white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. WriteSpark Tech Marcom Insights. Case Studies.

Six factors driving B2B social media marketing adoption

Chris Koch

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. The trade press is dying. Customer factors.

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech


Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech. So how can marketers up their strategy game?

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Not so fast! of Tiecas, Inc.

Best of 2008: Interactive PR, Part 2


How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? press releases, inviting reporters to lunch) and what's hot (e.g., SEO social media interactive PR?


Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities


The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. generalist role like Digital Marketing Specialist may require a skill set that includes experience with content marketing, analytics, SEO, PPC, and social media. respectively.

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Best of 2008: Interactive PR, Part 1


The emergence of social media and user-generated content has radically changed the practice of PR. Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0 Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A. Facebook Connects Your Brand Across the Social Web by PR 2.0 tags: PR 2.0,

Best of 2008: SEO Guidance, Part 3


The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings). How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? How can PR and SEO work together more productively?

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! Resources

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YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

Greg has been reviewing frozen food on Freezerburns since 2008. Does this make YouTube different from other social platforms? It is the promise of celebrity that inspires people to push out content on this platform. Again, this does not welcome community engagement and it is nether entertaining nor is it useful content. YouTubers like honest messaging.