As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Social Media Marketing Dictionary: 101 Terms to Know. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. MORE >>

Etch a Sketch sales are booming  from the comments, the stock price has doubled , and every major media outlet continues to talk about the historic product as Mitt Romney tries to clean up a PR mess. Although Ohio Arts just recently sent a box of Etch A Sketch’s to the political candidates as thanks for the support (a great move), I feel they have lost out on a huge opportunity to build their online and social media assets. This is not uncommon for many consumer products, but this is a huge lost opportunity to pick up fans and followers on the social network. MORE >>

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” By last year, he said , his working life was “consumed” by content marketing. Related posts: “Content Is Power”: Q & A with Mark W. MORE >>

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic  Of Online Customer Assaults on Businesses.   ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent  Reputation Threats Carried on Blogs and Social Networks. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. About The Authors. MORE >>

Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" Caution: Some subject-matter experts use drafts of technical white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. WriteSpark Tech Marcom Insights. Case Studies. MORE >>