The Lead Agency

OCTOBER 4, 2017

Assuming Ad Words is still around in a decade, your computer could find optimised keywords, generate content, monitor the campaign in real-time and then send you updates and strategic suggestions. If you have used a search engine or social media today, you have probably already used it. Well, machine learning is everywhere.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Online Marketing Institute

JULY 31, 2012

E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. 07/25/2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging basics—keywords, content and links. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. And guess what?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

Social Media 138

Social Media Media PR Webinar Metrics 138

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. Ruby Web says: September 9, 2008 at 2:53 am Great article.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

ClearVoice

MARCH 8, 2019

But as I explored the vast world of media over many years, I quickly realized instead of leading someone else’s legacy, I wanted to create my own. These days, my friends jokingly refer to my career — which includes a healthy balance of journalism assignments and content strategy clients through my consulting company — as an empire.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

WriteSpark

OCTOBER 28, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Social Media.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. Case Studies.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Radio commercials, billboards, branded t-shirts, and social media endorsements all count as advertising. Public transit ads. Sponsored web content. Social media ads. Public relations. TV commercials.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . A ppcues | Head of Content Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Nov, 2010 The Dangers of Outsourcing Content Creation 01. All Rights Reserved. Powered by Wordpress.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

JANUARY 4, 2011

However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on. Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.

Tactics 40

Tactics PR Planning Buzz 40

Hubspot

JULY 1, 2015

I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, 7 PR Lessons Every Content Marketer Needs to Learn. What is PR?

PR 28

PR Top of Funnel Content Marketing Planning 28

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145