Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Valasys

MARCH 11, 2020

The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns. About Oracle Partner Network.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. See my review of the iPad review here) This content would also make a fantastic Facebook application.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Biznology

JUNE 3, 2014

When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future. It is really amazing how effective this sort of “advertising” promotion works.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Guest Post Outreach. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Guest Post Outreach. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Biznology

NOVEMBER 17, 2014

76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Varicent

MARCH 8, 2018

As a business, we’ve got to a place where our industry-leading scale and resiliency means we’ll deliver your critical content with consistency, quality, and security across every device, every time. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. May 19, 2008. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Comment by lou suSi on May 19, 2008 @ 7:15 am.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

Valasys

AUGUST 30, 2019

According to a report by the Contently, 60% of the Gen Z prefer a cool product over a cool experience, while the millennials prefer it the other way round. Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Hubspot

MARCH 19, 2013

Content is king, right? But content on its own is worthless unless it's high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama. The Importance of Personalized Content in Obama's 2012 Campaign.

Top of Funnel 28

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Hinge Marketing

DECEMBER 16, 2013

Similar to Visible Experts Charles Green , Alan Weiss , and Lori Randall-Stradtman , Tim’s ascension to Visible Expert status was cemented by the success of his book, Landing Page Optimization, published in 2008. The Content Marketing Model. Everything the team produces gets pushed out on social media and other channels.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

Social Media 138

Social Media Media PR Webinar Metrics 138

Marketing Insider Group

APRIL 24, 2023

DuckDuckGo was created in 2008 by Gabriel Weinberg, and is best known for its focus on user privacy. Businesses can optimize content to appear on Dogpile by focusing on organic search strategies and avoiding “black hat techniques”, like keyword stuffing. and Bing, to provide searchers with a comprehensive view of web results.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

B2B Marketing Savvy

AUGUST 25, 2009

Resources, to be sure, are needed, but it’s not as cash-driven as traditional media. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. World Tagged: Advertising, B2B, marcom, marketing, PR, social media, Twitter.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

AUGUST 5, 2014

I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. ACS was a consulting company and we started out doing SEO for dozens of company and then eventually got into other areas such as social media, web design, and more. Web Content Strategist, WebpageFX.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hubspot

JANUARY 16, 2014

The iPhone came out in 2008 -- I was 18 years old and a senior in high school. So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. This can be driven through social media channels, like Facebook or Twitter. Stay current -- adopt new technology.

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Leverage social media. Take YouTube, for example. How video engages prospects throughout the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). Ruby Web says: September 9, 2008 at 2:53 am Great article. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Social media is such a weird place that it can amplify anybody. I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Social media is such a weird place that it can amplify anybody. I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Biznology

FEBRUARY 25, 2014

Social media is loud and tends to be an insider’s club. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. The Internet’s just not like that.

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Single Grain

JULY 26, 2019

Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Link Building 105

Link Building SEO Ad Building Budget Programs 105