Six Ways to Connect with Hard-to-Reach Business Buyers
Webbiquity
OCTOBER 16, 2018
Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.”
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