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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. This is yet another trend that was born without the help of any designer or magazine. Even a vampire romance movie from 2008. How social influences fashion trends.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Sekine-Pettite and Savenije offer their expert perspectives on the trends shaping today’s evolving B2B publishing landscape, the technologies to expect, and the industry’s fundamental value proposition. Q: How has B2B trade magazine publishing changed over the last 25 years?

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Go check out this channel for in-depth, educational marketing content.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

ENews Sign-Up. --> Magazine. E-Media Summit -->. 2008 FOLIO Award Winners. Digital Magazines. -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Browse Issues. Subscribe Now. MediaNext 2012. By TJ Raphael.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. asl the dominant uses.

Spending 120