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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Where to increase your content spend.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Impersonal ads and digital experiences.

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B2B Demand Generation Predictions for 2021

The Point

Here’s what they had to say: “With the emergence of 5G technology and lower latency, creative trends will continue to generate opportunities for more interactive formats (videos, 3D renderings, interactive graphics) and short snippets that are immersive and quick to load. ” – Tom, VP Business Development.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. How does video impact this relationship? Video case study.

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B2B Content, The Modern Buyer Journey, and Economic Headwinds: A Q&A With Marketing Leader Michael Schultz

PathFactory

I sat down with marketing leader Michael Schultz who is no stranger to the changing tides of technology to discuss the importance of B2B content in the modern buyer journey. ” Q: We’ll start with a big question: how does content fit into the buyer journey? 2) Sales teams are increasingly relying on qualified inbound leads.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

A significant segment of the population is dealing with at least one disability that prevents them from regular website interaction. Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). They updated them twice since then, in 2008 and 2018. Structure Content Effectively. Brand Reputation.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

User experience or UX includes all aspects of the user’s interaction with a business and the products or services it has to offer. In later years, the pages became much more colorful and cluttered with content. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. eBay in 1999.

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