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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Go check out this channel for in-depth, educational marketing content.

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Marketing That Helps People? An Interview With Jay Baer

Marketing Insider Group

As a result, I have created content that I think will help my audience. We have entered an era where brands have to figure out how to develop marketing that helps people - or as Hubspot says, marketing people don’t hate. Social Media' Do you create marketing that helps people or just more hype?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Go check out this channel for in-depth, educational marketing content.

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Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. However, to be successful with social media, you have to provide real value and that usually comes from great content. The old ways of pushing out content is no longer effective.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.