Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Televerde

AUGUST 14, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar Why the Future of Marketing is All About Content on August 20, 2020. And in marketing’s new normal, content will play a bigger role than ever. How will content marketing change the way we build brands and generate leads? Disruption 4.0.

Top of Funnel 52

Top of Funnel Planning Advertising Agencies Content 52

Engagio

OCTOBER 13, 2020

Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). – Brent Adamson, Distinguished Vice President, Advisory, Gartner.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 1, 2019

Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). The Next Chapter Looks Very Different. Non-linear buying breaks the “baton handoff” model.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Social trends run counter to a single identity. What was it about? All of which leads me to conclude that there is no such Holy Grail.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

The ROI Guy

SEPTEMBER 10, 2010

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% Mark McDonald, group vice president and head of research at Gartner Executive Programs indicates that "CIOs plan to increase capital expenditures (CAPEX) by 3% this year and pay for that increase with a 1.3% cut in operating budgets.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Content creation. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145