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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? Take advantage of new tools to raise your own profile by commenting on existing content? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

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14 Things I Think I Think About Social Media

Convince & Convert

I don’t believe Twitter and Facebook will always dominate. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Lee Odden says: August 30, 2007 at 7:41 pm Hey Sean, the places I look for the owner’s name of a blog include: - Post detail page, next to date or tags - “About&# page - Backlink anchor text to the blog. Ruby Web says: September 9, 2008 at 2:53 am Great article. Tags: b2bmarketing. out of 5) Loading.