What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!
Martech Advisor
DECEMBER 6, 2019
Table of Content. For example, Panera Bread operates over 2,000 physical stores across the United States. In the above example, calculating the CLV would help Panera to make timely tweaks to service levels, new product launches, gamified programs and overall increasing the satisfaction at the point of experience.
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