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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data. Writer onboarding.

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Why Financial Brands Are Investing More in Educational Content

Contently

But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. Educating from the top. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. How Financial Services Companies Build Relationships Through Content.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. How does video impact this relationship? Video case study.

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Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

A Need for Education and Accountability. A recent report from the National Endowment for Financial Education found that while a large number of millennials are confident in their financial knowledge, a much smaller percentage could actually answer basic personal finance questions. Image attribution: Elevate. Recommended for you.

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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about creating post-purchase content to keep the very customers we worked so hard to attract and win? 2020 has caused unprecedented shifts in how we market products and services through content. Everybody says….

Loyalty 102
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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. On the other hand, it can hurt audiences if there are fewer places for them to learn about their industries and educate themselves.