Biznology

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How Tim Cook is transforming the Apple brand

Biznology

72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). In this sense, he has become a leading CEO-Statesman, similar to other corporate leaders of a century ago: Henry Ford campaigning for world peace, or Andrew Carnegie promoting universal education. shareholder value).

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How the new tax bill exacerbates millennials’ frustration with “brand capitalism”

Biznology

Millennials don’t think so, especially after the 2008 recession. The 2008 recession exacerbated this view. Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. But is it working as a fair and just system for all today?

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Re-branding the Republican Party

Biznology

Older white males with less education and income, a primary target for Republicans, have grown impatient with promises of higher income and better jobs. white males, less educated) who today have dubious perceptions of Congress and Republican leadership, are clearly not in line with the views of the Republican elite.

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Why Millennials Are Resistant to Advertising and Politics

Biznology

Occasionally a new, fresh candidate like Bill Clinton in 1992 and Barack Obama in 2008 will stimulate youth voting, but the general trend is downward. Recently I led a panel discussion at my college reunion (Colby) on how our values and attitudes have changed over the years, with special focus on this distinctive Generation Y segment (i.e.