Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). I didn’t have the time to go through the content but it seems like this is a hot topic right now. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hubspot

FEBRUARY 17, 2012

Bulk Mail - Large scale email marketing sends in which the same content goes to a large group of people. CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. An acceptable bounce rate is less than 5%. 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Personalization can also include a reference to previous purchases, or other content unique to each recipient. 25 per email address. 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Single Grain

DECEMBER 6, 2019

Content creation. Content Marketing and Artificial Intelligence: A Perfect Marriage? If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. How AI Is Shaping the Future of Content Marketing and Personalization. 360-degree video content.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145