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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Bulk Mail - Large scale email marketing sends in which the same content goes to a large group of people. Email Filter – A technique used to block email based on the sender, subject line, or content of an email. List Segmentation - Selecting a target audience or group of individuals for whom your email message is relevant.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Email filters – “Filtering” is a technique used to block email based on the content in the “from:” line, “subject:” line, or body copy of an email. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time. All rights reserved.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Content creation. Content Marketing and Artificial Intelligence: A Perfect Marriage? If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. How AI Is Shaping the Future of Content Marketing and Personalization. 360-degree video content.