The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
Hubspot
FEBRUARY 17, 2012
Bulk Mail - Large scale email marketing sends in which the same content goes to a large group of people. CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25
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