Onalytica B2B

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues.

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Interview with Andrea Learned

Onalytica B2B

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. And, I love to help jumpstart content/new series or a new approach to building leadership using Twitter. Location: Seattle, WA, USA.

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Interview with ?Shep Hyken

Onalytica B2B

Now Jay Baer is not just a customer service person, he does a lot in content marketing and influencer marketing, and he does focus on the customer experience. So that’s a pretty powerful way of getting good content from thought leaders and influencers. One of the top guys in our business is Jay Baer.