Convince & Convert

JULY 28, 2013

Self-Serve Information Creates Enthusiasts. And just about all of those people buy their gear from Big Poppa, because he supplies the information they need, for free, with no strings attached. You must give away information snacks to sell knowledge meals ( tweet this ). Communities don’t thrive on their own.

Content Marketing 150

Content Marketing Correlation Work Management Content 150

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. NewsCred is a leading enterprise content marketing company in the world.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Marketing Insider Group

FEBRUARY 24, 2021

Less than one-third had clear contact information or instructions for blind users on how to seek help. Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). They updated them twice since then, in 2008 and 2018. Colors on your website are cues to different sets of information.

CMS Development 288

CMS Development Barriers Act-On User-Generated Content 288

Top Rank Marketing

NOVEMBER 27, 2023

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Think of ways you can package your content so that it becomes a gift or a special offer. Can you put together a resource guide or other evergreen content that will be useful and relevant to a large audience?

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Contently

SEPTEMBER 16, 2016

After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye. My time as a researcher may be over, but I still rely on many of the same skills now that I help manage Contently’s editorial services.

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. Creator Economy and Content Entrepreneurship.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. What is content curation?

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Content Marketing Today

NOVEMBER 6, 2012

Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing--that even small companies with low budgets could emulate. They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012.

Contact Marketing 40

Contact Marketing Contacts Work Management Marketing Management 40

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. However, they were more ad than content.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Content Marketing Institute

MAY 31, 2018

Meanwhile, enterprises and content marketers have a similar but much broader wish list. In most cases, you need to add textual information such as copy, descriptions, and product data as well. Marketers should manage each piece of brand story independently and as part of whole, says @TheresaRegli. What do DAM systems do?

Digital Asset Management 102

Digital Asset Management Enterprise Management Work Management Marketing Management 102

Writing on the Web

JUNE 8, 2010

I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Online Surveys & Market Research. Related posts: Content Marketing Poll: What Bugs You About Your Blog? New Poll: What Do You Need to Master for 2008?

Business Blogging 100

Business Blogging Tagging Customer Surveys Online Marketing 100

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Even more than digital marketing. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.)

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

WebMarketCentral

SEPTEMBER 10, 2009

Content Marketing: How do you write to entertain readers? I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there."

RSS 20

RSS Best Practices Business Blogger 20

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What are the best tools to use for content marketing? What are content creation tools?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

BOP Design

DECEMBER 13, 2017

Bop Design, a San Diego based B2B Agency for Web Design, Content Marketing, & Branding, was awarded a spot as a Clutch Global Leader, a list of the 475+ most highly reviewed companies around the world. Their ability to deliver score is comprised of market presence, clientele & experience, and most importantly reviews.

Advertising Agencies 50

Advertising Agencies Press Paid Search Agency Design 50

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The Koozai YouTube channel is made up of a creative group of digital marketing experts. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Parse.ly

FEBRUARY 24, 2021

It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. Then comes content that helps drive your readers/leads to engage more deeply with your company, like newsletters, webinars, content marketing, and targeted emails.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. Then comes content that helps drive your readers/leads to engage more deeply with your company, like newsletters, webinars, content marketing, and targeted emails.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Onalytica B2B

AUGUST 23, 2017

.” Owain Williams , Influencer Marketing Blogger. In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues. Influencers can make your voice louder in the noise.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

JUNE 18, 2013

I ran a lot of political campaigns, and the finality of that business (you win, or you lose) is one of the things that attracted me to digital marketing, where I got started in 1994 – in the wild west days. It’s about the three types of Youtility. Describe what the world would look like if everyone read the book?

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Digital B2B Marketing

APRIL 20, 2011

You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. Your content is not free. Your Promise.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Lead Liaison

OCTOBER 31, 2017

The only good newsletter that I ever received was in 2008. If you expect me to take the time to read your content, at least take the time to know who you are sending your information to. If I have to read 3 pages of information to find the two sentences that I care about; I won’t do it. I’m not kidding.

Newsletter 55

Newsletter Lead Liaison Marketing Automation Services Vendors 55

Contently

JUNE 22, 2016

Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. For those unfamiliar with the concepts : Additive content combines previously published stories into larger content assets.

Content 84

Content Hubspot Storytelling Facebook 84

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 3, 2019

People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. In 2011, I was appointed by SAP as their first Vice President of Content Marketing.

Enterprise Management 275

Enterprise Management Work Management Marketing Management Effectiveness 275

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Four Your Information.

Social Media 121

Social Media Media Best Practices Skype 121

Convince & Convert

JUNE 1, 2014

The same study concluded that this blog – the blog you are reading right now – is in the top 25 most shared information sources among digital marketers , alongside enormous websites like Mashable, TechCrunch, The Next Web, ClickZ, AdAge, etc. Fallon, Mr. Happy, and some guy named Barack Obama. Congratulations Jess!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167