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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222
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Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Seismic

Like art, there’s not one stroke to success in consulting. How can you pull your consulting services apart? Consultant (now Seismic employee), Sam Theodosopoulos talks about his journey from Consulting to Sales Enablement. Today he provides background on how he made the shift from consulting to sales enablement.

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A Journey from Consulting to Sales Enablement

Seismic

He has an extensive background in the consulting world and will be dropping by the Seismic blog periodically to offer insights into that world. Today he provides background on how he made the shift from consulting to sales enablement. 1 thing keeping folks at these top consulting from doing their jobs.

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Part 1: Audit Your B2B CRM for a New Lead on Sales

Launch Marketing

CRMs are no longer just a list of contacts but instead have become an essential business tool to improve process, strategy, analytics and lead strength. Without your leads, prospects and customers, you are left with only a product and a plan. Only 56% of B2B organizations verify leads before they’re passed to sales.

B2B Sales 118
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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

They updated them twice since then, in 2008 and 2018. No matter what type of business you have, generating website traffic typically leads to sales and conversions. By doing this, you gain a better hierarchy of the website, leading to a better user experience. These are standards from the World Wide Web Consortium (W3C).

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

Your warm leads leave for “safer” industries or join the ranks of the recently laid-off. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. Budgets are reduced or eliminated.

Tips 130
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International Women’s Day 2021: Choose to Challenge

InsightSquared

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. I recently joined InsightSquared in Q4 2020 after 4 years of consulting independently for small and medium sized businesses; I focused mainly on operational efficiency and maximizing profit. .