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Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site. Its content should be crawlable by Google’s bots.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. There are many splendid varieties of marketing technologists. Maybe not bad. But for already being 14 years into the commercial Internet revolution, it seemed pretty sparse.

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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. A paper recently published by Google provides several fresh insights about how people make buying decisions.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

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The ugly side of digital transformation

Biznology

BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. A Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral.

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Content Goblins

Kevin Indig

Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. When we, the SEO team at Shopify, asked him about it, he clarified SEO consultants are snake oil salesmen.