B2B Marketing Traction
MARCH 19, 2010
As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.”
B2B Marketing Traction
AUGUST 4, 2011
If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. According to a Technorati study from 2008, blogs have a 94% abandonment rate. One Page Marketing Plan. I work with business owners of small to mid-size companies. Take business blogs, for example.
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B2B Marketing Traction
AUGUST 16, 2010
I got an inkling that all was not right in the web development and SEO world in 2008. ” But now in 2010 I am seeing SEO and web development practices that aren’t right, and I’m going to continue to blog about them and consult with my clients to protect them and save them money.
B2B Marketing Traction
FEBRUARY 17, 2011
I attended Chris Rollyson ‘s excellent workshop that he did for the Institute of Management Consultants’ Annual Confab Conference. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 Chris works with global companies and government agencies to use disruptive technology for innovation.
B2B Marketing Traction
JULY 20, 2016
The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. The other consultant, a former boss of mine, apologized and took the plagiarized content down.
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