Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. Read The Anatomy of a Great Web Persona by Brian Massey.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Outgrow

JANUARY 25, 2023

They’re fierce yet, you know majestic in their persona. So, you know, when, HubSpot launched inbound back in 2008, I was a very big fan of the inbound approach, and I was very bullish on the idea that this could potentially change the way marketers market and it would become the de facto approach. There is no process.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Convert

APRIL 18, 2022

A pricing strategy refers to the processes you use to set prices for your products or services. Pricing can convince your reader to make a purchase or scare them off. The process for A/B testing prices is the same but it’s not that simple. Pricing Strategy – What it is & How to Choose One For Your Brand.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52