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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. In comparison, the Microsoft business white paper is only 8 pages (of content), which is considered at the top end of most papers.

Paper 100
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Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. In comparison, this represents approximately 13.5% Brands who own a Brand TLD will educate audiences to trust websites using their Brand TLD. Develop a plan to differentiate and lead in your market.

Domain 28
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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Eccolo Media 2008 B2B Technology Collateral Survey. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Ardath Albee. Ardath Albee's Bio.